Pažink Šnipiškes (en. Discover Snipiskes) is a series of events inviting people to explore one of the central yet sometimes underappreciated districts in Vilnius, Lithuania, that took place from 6th September till 19th October 2019. I have been commissioned by the Vilnius Energy and Technology Museum to create the visuals for the event.
SHORT VERSION OF THE BRIEF
TYPES OF EVENTS:
Photography and comics exhibition, excursions, film viewing and talks.
Main visual that would be used online and for printed materials, poster for JCDecaux Columns, A2 format poster, video to be shown on the public transport and on outdoor media screens.
Muted colour palette, focus on either one accent or symbol or a combination of contrasting aspects of the district.
I was lucky to work with a very loose brief and an open-minded team, as that gave me the freedom to experiment with ways to present the district of Snipiskes the way I think would be exciting and intrigue the potential attendees.
Having been to Snipiskes myself, I couldn’t help but remember the striking contrasts in architecture that it encompasses. Starting from the brutalist Palace of Concerts and Sports built in 1971, close to the late baroque style Church of St Raphael built in 1702 that is just next to the tall shiny business and shopping centres, and ending with the most charming and probably also the most underappreciated part that is the wooden houses that are literally just steps behind the glass skyscrapers.
I wanted to combine all those contrasting elements into a single Howl’s-Moving-Castle type of bricolage to celebrate the architectural, as well as cultural and historical diversity of Snipiskes.
Starting with a pencil drawn sketch to communicate the initial idea, I squeezed the district together using a warped perspective and soft lines to give the image a dynamic look. I aimed to make the district look buzzing and energetic. At the very centre of it is the sculpture of Electra – the symbol of the Electricity and Technology Museum that organises Pažink Šnipiškes and that will also host most of the events.
Organisers’ feedback to the initial sketch was positive and they suggested adding in more symbols of the district. The only concern was keeping the illustration clean in the final version.
LINE DRAWING WITH ADOBE ILLUSTRATOR
SEVERAL COLOUR VARIATIONS
As the line illustration is already very busy, I aimed to keep the colours minimal and bold. We have tried out a selection of colour variations – some suggested by me, some by the organisers, before we settled for the combination of cream, merrigold yellow and dark royal blue.
Having yellow and cream in a dark blue background inspired the idea of spotlights focusing on different parts of the district at the beginning of the short video. It also worked well with Elektra sculpture in the centre, as she is portrayed holding a lantern.
Thank you for reading!